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Acqua di Parma, a symbol of
Italian savoir-faire and refinement,
embodies discreet luxury through
its elegant fragrances and ifestyle

Creation date: 1916
Chairman & Chief Executive Officer: Laura Burdese
Head office: Via Ripamonti, 99,20141 Milan - Italy


We are in 1916 when the Italian baron Carlo Magnani travels the epicentres of culture – Paris, London, New York. And this is the moment when he decides to create a fragrance destined for timeless success: Colonia. Fresh and modern which reflects the expression of Italian gentlemen style.

In the 1950s, Colonia attained international success, when Hollywood actors, invited to Italy by the great masters of Italian cinema, discovered its intimate and refined notes in the historic bespoke tailors’ shops. Today, Acqua di Parma is a leading player on the luxury market, thanks to the production of a series of true masterpieces of traditional Italian craftsmanship.

Giovanni Gastel from the book "Essere Parma" © Mondadori - Electa, 2016

Colonia Bottle © Acqua di Parma


Colonia. The Italian sun captured in the “frutti d’oro” - lemon, orange & bergamot – all carefully chosen, handpicked and distilled. Next comes a heart of aromatic and harmonious notes such as lavender, rosemary, verbena and damask rose, followed by warm woody vetiver, sandal and patchouli.

A sensual clarity which unlocks memories and makes every moment intense. The result is claim of refinement and style; a fragrance this simple is a fragrance for life.


"Acqua di Parma is much more than a fragrance brand, it’s a way of life in its most sophisticated form. Its secret has always been moving forward into the future while keeping its DNA intact. We are very proud of our heritage, history and values but we never forget to keep an eye to the future. Bringing style – Italian style – into life"

Laura Burdese, Chairman & Chief Executive Officer of Acqua di Parma

Laura Burdese, Chairman & Chief Executive Officer of Acqua di Parma

Authentic craftsmanship: handcrafted finishes © Acqua di Parma


All Acqua di Parma products are made in Italy by traditional craftsmen, using only highest quality materials, and are sold through our own stores and network of selected retail partners.

Here, the most ancient traditions of craftsmanship are inscribed in modernity through subtle details such as the choice of materials, careful manufacturing and hand finishing.


Acqua di Parma has some very clear convictions as a brand. Simplicity is essential to elegance, especially Italian elegance. Things made slowly and by hand develop a soul and the imperfect is the only true form of perfection.

Above all, Acqua di Parma celebrates simplicity, sincerity and generosity.

Colonia Bottle © Acqua di Parma

Acqua di Parma Futura

Acqua di Parma embodies the Italian Arte di Vivere by embracing sophisticated rituals and authentic values. These are expressed in our environmental and social policy, shaping what we do while preserving for the future.

We are on a journey to improve our environmental and social impact. It is our focus, our commitment. DISCOVER

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